KFC updates its logo and its new visual identity arrives in the Dominican Republic

KFC is adopting a renewed visual identity in the Dominican Republic, according to El Día. The fried chicken restaurant chain is updating its logo while keeping the elements tied to its history and its worldwide fame. It wants to give its brand a more modern, fresher look, in step with recent trends in communication.

A change presented as an evolution

The company says this is not just a change of image. It sees it as a way of keeping up with the times without giving up what sets it apart: its taste, its personality, its authenticity and its tradition of offering memorable experiences around its products.

A rollout in stages

The new look will appear gradually in restaurants, on packaging, on digital platforms, in communication materials and in advertising campaigns. The exact timetable for the rollout is not known.

What the local management says

Vanessa González, marketing manager of KFC Dominican Republic, said that great brands evolve without losing their essence. In her words, this identity reflects the desire to keep growing, to innovate and to stay connected with Dominican consumers. She also said she wants to preserve the legacy of a brand that is part of the culture of millions of people around the world.